Nate Checketts: Brands For Better in a time of crisis

Nate Checketts is the Co-Founder & CEO of Rhone, a premium men's performance lifestyle company.  They make awesome gear for running, working out and more. Like all businesses CEOs, COVID-19 threw Nate a major curveball.  He responded not only on behalf of Rhone, but also by creating BrandsxBetter, a coalition of 128 (and growing) like-minded brands who are committed to providing aid in a time of crisis. All coalition members have pledged to donate 10% of their proceeds to charities focused on fighting and alleviating the social and economic impact of COVID-19 on our communities.  Additionally, they have all committed to providing customers with additional value, like discounts or gifts with purchase. At a time when all these brands are extraordinarily challenged, it's amazing to see them rise to the occasion and go the extra mile for their employees, customers and communities. To learn more and support the amazing brands in BrandsXBetter, go to: https://BrandsXBetter.com. Big thanks to Nate for walking with us. #EveryMileMatters!