Nate Riggs is Inside the Igloo with Wes Ward Episode 5

Implications of the Content Marketing Trend Shift [Episode Five] Wes Ward and Nate Riggs discuss the winners and losers of the Great Audience Shift and the opportunities for traditional agencies, PR agencies, Advertising agencies and journalists. Listen towards the end where we reveal a new agency model... Listen to Podcast Here View Video Podcast Here 04:44 Prezi presentation software to create content for Obama campaign 06:00 Implications of content marketing trends 7:30 implications for advertising agencies 8:42 Karcher Group and content marketing capability extension 10:28 @JayBaer reference 11:45 Agency guru strategy 13:10 Does a rock star digital maven fit in a traditional agency? 14:55 Does the content marketing star have IP issues moving to an agency? 16:10 Implications for PR consultants 20:48 Implications for traditional advertising agencies? 22:26 @mitchjoel reference 23:46 implications for journalists? 27:03 the new agency business model 27:25 the big opportunity of the great audience shift Read Podcast Transcript Here Show Notes and Resources prezi.com http://prezi.com/-3m3b7palqy2/election-results-prezi/ http://piktochart.com/ @jaybaer convinceandconvert.com @MitchJoel @nateriggs www.tkg.com Have Your Say Below! Do you agree that journalists could play a big hand in content marketing in the future? Should business owners be hiring or employing these people as service providers instead of traditional agencies? Become a VIP Subscribe to our VIP list to be first with the latest podcasts, news and training in the world of content marketing, and building your own audience.