Nate Riggs on Inside the Igloo Episode 4 with Wes Ward

Nate Riggs is 'Inside the Igloo' Episode 4 Todays show is fantastic!  Nate and I dig deep into what really makes Content Marketing tick.  Why Ohio is such a indicator or trends in the US (it is also a leading state for content marketing) so join the dots on the implications of this trend! We review predictions from some of the leaders in the field and also offer hope and opportunity for journalists that are facing a declining, traditional media industry. Join us 'Inside the Igloo', the #1 Content Marketing show for Peeps who like Winning! Listen to the Audio Watch the Video Video Table of Contents 01:20 Ohio a Key Trend setting state in the US election 02:05 3 to 1 Romney traditional advertising versus Obama 02:40 Nates son's opinion on the local candidate 03:20 Why Ohio is a key State in the US 04:20 Content Marketing is leading out of Ohio  [google insights & google trends] 05:45 The rise of Content Marketing 06:18 Dynamic story telling via Coca Cola - two way story telling 09:50 Moving away from the 4 P's of Marketing 10:20 Emotional Intelligence 12:25 Clients worried about being too pushy 13:30 Content Marketing - Scalable, branded education and vehicle for referral 15:00 Social media is a subset of content marketing 15:20 Trends in content marketing (failed content marketing predictions revealed: CMI) 16:03 Anne Handley Marketing Prof's - prediction 17:22 Death of newspapers is the opportunity for journalists to become brand publishers. 18:54 Mark Colvin, ABC (australian broadcasting corporation) keynote for journalists 19:40 NewspaperDeathWatch.com 20:03 Era for first round consolidation - journalists helping business direct, PR and ad agencies in trouble if they don't adjust. 21:18 Branded journalists owning their own audience and moving them to new employers 21:44 Closest organisation to the end consumer wins 23:00 David Meerman Scot's prediction 27:20 Different definitions of Content Marketing - identifying content marketing and differentiating from social media 28:23 Content needs to be marketed, different to using content as a marketing strategy.  Content is only effective is people get to consume it. 29:20 Three Stages of Content Marketing: 1. Producing, 2, marketing and then 3. listening to content (reactions) 29:51 how does content marketing get operationalised 30:45 Opportunity for journalists 31:18 How will marketing budget change/allocation as a result of content marketing Read the Transcript Rate This Podcast If you like what we have done here, please give us a five star rating so this podcast can reach more people to help them out.   Click here Resources and Peeps We Mentioned Mark Colvin: Twitter @colvinius  [Referenced Andrew Olle Lecture] Emotional Intelligence: 10th Anniversary Edition; Why It Can Matter More Than IQ Failed Content Marketing Predications Revealed: Content Marketing Institute Newspaper Death Watch Coca Cola: Content 2020 Nate Riggs: Karcher Group Become a Content Igloo VIP Share this Episode