Nathan Barry: Smarter Email Marketing to Sell Books and Courses (GPP06)

Why would you change course from a personal brand that’s making $250,000 in annual revenue to build a software-as-a-service business in an incredibly competitive market? Nathan Barry shares the details of how he started selling apps, then ebooks and courses, and now has just broken even with his email marketing software. In this episode you’ll hear: -- What took Nathan from his blossoming career as an independent designer back to working as a full-time employee. -- His #1 tip for getting the attention of any influencer in any industry, and what my own experience has been with that tactic. -- Why Nathan sold off a piece of his company that was still bringing in money, and the one question he asked himself to help make that decision. -- Why negotiation is key to an outcome where the people on both sides of the table walk away happy. (This one completely surprised me, but it makes sense now that I think about it.) -- Nathan’s exact strategy for launching his first ebook that brought in $12,500 in just 24 hours when his list was less than 800-strong. -- One of the benefits of writing books that he says is as good or possibly better than the revenue. -- His frustrations with the publishing world that led him to write the book Authority (and my bad excuse for not having finished it yet). -- Why Nathan’s leaving behind the launch model and what he’s doing instead to “build the next Leadpages.”   -- An email marketing strategy that would make weekly broadcast emails a thing of the past.