Nathan Chappell thinks about the generosity crisis

Nathan Chappell is the co-author of "The Generosity Crisis". In this episode of Group Thinkers, hosts Justin McCord and Ronnie Richard sit down with Nathan to discuss the idea behind his book and what nonprofits can do to address the declining donor pool. Tune in as we cover: - The idea behind “The Generosity Crisis” (9:55) - What nonprofits can do to address the declining donor base (14:41) - A donor’s responsibility in spreading generosity (20:52) - How to make donors feel valued and involved (23:53) What steps a nonprofit must take to embrace personalization (30:01) Read "Listen Up: The Nonprofit Marketer's Guide to What Donors Want" at rkdgroup.com/ListenUp. Follow Group Thinkers on Twitter/Instagram @groupthinkers. For more information visit rkdgroup.com/podcast.