Nathan French is Attention Driven
from Bulletproof Dental Practice Hosted by Bulletproof Dental Practice
Text 'bulletproof' to 33777 to stay in the know about all things Bulletproof, and buy the book HERE! Bulletproof Dental Practice Podcast Episode 152 Hosts: Dr. Craig Spodak & Dr. Peter Boulden Guest: Nathan French Key Takeaways ● Introduction ● Nathan's Start in Marketing ● Marketing in Dentistry ○ Storytelling ○ You Are the Guide, the Patient is the Hero ○ Survive and Thrive Filter ● Videography ○ Video is the Best Way to Capture People's Attention ○ Best Way to Remarket & Establish Multiple Touch Points with Audience ○ Opens Doors to Alternative Marketing Strategies ○ Authenticity and Your Phone as a Production Studio ○ YouTube Ads ● Advertising and Brand Awareness ● Getting Comfortable with Yourself in Videos ○ Think of Yourself as Serving Others ○ Write 3 Talking Points Prior to Recording ○ Get to the Point ● Testimonials References Summit 2020 Storybrand Marketing Bulletproof Discounts AlphaGo documentary Attention Driven [email protected] Tweetable We are built to relay stories Don't let production be an impediment Attention is the currency If you speak from your heart, people will hear you with their heart as well
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