Nathan French is Attention Driven

Text 'bulletproof' to 33777 to stay in the know about all things Bulletproof, and buy the book HERE!

Bulletproof Dental Practice Podcast Episode 152

Hosts: Dr. Craig Spodak & Dr. Peter Boulden

Guest: Nathan French

Key Takeaways 

● Introduction 

● Nathan's Start in Marketing 

● Marketing in Dentistry 

     ○ Storytelling 

     ○ You Are the Guide, the Patient is the Hero 

     ○ Survive and Thrive Filter 

● Videography 

     ○ Video is the Best Way to Capture People's Attention 

     ○ Best Way to Remarket & Establish Multiple Touch Points with  Audience 

     ○ Opens Doors to Alternative Marketing Strategies 

     ○ Authenticity and Your Phone as a Production Studio 

     ○ YouTube Ads 

● Advertising and Brand Awareness 

● Getting Comfortable with Yourself in Videos 

     ○ Think of Yourself as Serving Others 

     ○ Write 3 Talking Points Prior to Recording 

     ○ Get to the Point 

● Testimonials 

References 

Summit 2020   

Storybrand Marketing 

Bulletproof Discounts 

AlphaGo documentary

Attention Driven 

[email protected] 

Tweetable 

We are built to relay stories 

Don't let production be an impediment 

Attention is the currency 

If you speak from your heart, people will hear you with their heart as well