Nathan Thompson: How to make AI your creative advantage, not your competition.

What happens when a former Paris "tour guide" and SEO expert decides to reinvent how we think about content marketing in the age of AI? You get Nathan Thompson, Director of Marketing at Fullcast and core member of the newly acquired Copy.ai team, who believes the future belongs to those who stay human in an automated world.  In this episode, Nathan and Amy dive deep into: Why content marketing isn't "content marketing" anymore. It's just marketing. How to use AI as your research and structure partner (not your creative replacement). Why marketers who outsource thinking to AI are missing the point entirely. How to optimize content for LLMs like ChatGPT and Gemini (and why "thin" AI content will kill your brand authority). Practical workflows for human-in-the-loop creativity, where automation supports originality. Whether you're a marketer wondering how to adapt, or a RevOps leader thinking about how AI fits into your go-to-market strategy, this conversation will change the way you see content, creativity, and the future of marketing.