Nathan’s Start Up Journey Week 1 - Finding The Perfect Cofounder

New Mini-Series Alert! The Marketing Show is taking a deep-dive into the world of start ups and the role that marketing plays! Over the coming 10 weeks, we will be following friend of the show Nathan Olivieri on his journey through the Antler accelerator program, going from ideation to pitching investors all within the 10 week program.  Each week, we catch up with Nathan to discuss key events and focuses of the week, as well as diving into the details of the different phases of building a start up and how marketing can play an important role throughout. In week 1 we talk about the difficult task of finding the perfect cofounder, which is somewhat like finding someone to marry. From complementary skills to personal compatibility, there is a lot to consider.  We hope you enjoy the episode. If you do, don't forget to hit subscribe and leave us a 5-star review wherever you get your podcasts.