Nathan’s Start Up Journey Week 6 - Turning Your Product Into A Brand

It's week 6 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program! On this week's episode, we talk to Nathan about how you can take your product and start crafting a brand around it to elevate it amongst competitors. Brands allow us to form a deeper emotional connection with consumers and can be the difference between a Craiglist vs. an Air BnB. We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!