EPISODE · May 21, 2025 · 13 MIN
Nation Branding Meets Sustainability: A European Case Study
from CultPost · host Alparslan Nas
In this episode, I explore how European countries use sustainability as part of their nation branding strategies. Drawing from my 2023 academic article, I analyze 31 countries and discuss how sustainability is communicated — or sometimes ignored — in their official national narratives. I also reflect on the risks of greenwashing and the soft power potential of sustainable branding.Link to the article: https://dergipark.org.tr/en/download/article-file/2674032LinkedInInstagram
What this episode covers
In this episode, I explore how European countries use sustainability as part of their nation branding strategies. Drawing from my 2023 academic article, I analyze 31 countries and discuss how sustainability is communicated — or sometimes ignored — in their official national narratives. I also reflect on the risks of greenwashing and the soft power potential of sustainable branding.Link to the article: https://dergipark.org.tr/en/download/article-file/2674032LinkedInInstagram
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Nation Branding Meets Sustainability: A European Case Study
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