National campaign aimed at reducing dementia risk

The Australian government is launching a targeted brain health campaign, sending letters to 340,000 Australians turning 50 this year with advice on reducing dementia risk through lifestyle modifications. Professor Henry Brodaty, Senior Australian of the Year, helped shape the initiative, which emphasises that 45% of dementia risk comes from preventable factors including physical activity, diet, hearing and vision checks, heart health and social engagement. With almost half a million Australians already living with dementia—now the country's leading cause of death—and cases projected to reach one million within decades, the campaign aims to delay disease onset by encouraging early intervention.See omnystudio.com/listener for privacy information.