National service is struggling to connect with younger Americans, the problem may be both the message and the messenger

from The Federal Drive with Terry Gerton

Research from Fors Marsh shows recruiting challenges go beyond eligibility to issues of perception and influence. From military campaigns to civilian programs, agencies need new strategies to make service resonate with a generation that expects speed, clarity and authenticity. Dr. Brian Griepentrog, president of Research and Advisory Services at Fors Marsh, is here to share what works and what doesn’t.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Research from Fors Marsh shows recruiting challenges go beyond eligibility to issues of perception and influence. From military campaigns to civilian programs, agencies need new strategies to make service resonate with a generation that expects speed, clarity and authenticity. Dr. Brian Griepentrog, president of Research and Advisory Services at Fors Marsh, is here to share what works and what doesn’t. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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National service is struggling to connect with younger Americans, the problem may be both the message and the messenger

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This episode is 10 minutes long.

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This episode was published on January 16, 2026.

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