Nations & Numbers: Group C — The Financial, Cultural and Commercial Stakes of the 2026 World Cup

In this episode of Nations & Numbers, we break down Brazil, Morocco, Haiti and Scotland — four nations with completely different motivations, but everything to gain.Brazil enters as the benchmark. Five-time champions, a $6.6 billion player export machine, and a fanbase that travels in force — with billions spent abroad. With the World Cup in North America, their cultural and economic impact could be massive.Morocco is building something bigger. After their 2022 breakthrough, they’ve turned success into strategy — growing sponsorships, investing in infrastructure, and using football to drive tourism ahead of co-hosting the 2030 World Cup.Haiti brings one of the most powerful stories in the tournament. Back for the first time in over 50 years, this is about more than the $10.5 million payout — it’s about visibility, unity and changing how the world sees the country.Scotland returns after a long absence with real upside. Football already drives over £800 million a year into the economy, and World Cup qualification could unlock a major tourism boost and renewed global attention.This is what makes Group C different — global power, rising ambition, and raw national emotion all in one place.If you care about the business of football and the real stakes behind the World Cup, this is for you.Subscribe for more Nations & Numbers as we break down every group at the 2026 FIFA World Cup.---For more, follow Asli and Michael on InstagramAsli - @brefootcontessaMichael - @michale.loreAnd follow the show…On Instagram - @financeoffootballpodOn Facebook - /financeoffootball---Finance of Football - Nations and Numbers, a Frequency Machine Podcast, is…Written, Hosted, and Produced by Asli Pelit and Michael LoRéEditing and Sound Design by Ryan HammondMixing and Mastering by Julian KwasneskiExecutive Produced by Ryan Hammond,  Stacey Book and Avi Glijansky---Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.