Natural colors and flavors: Evoking nostalgia and travel — podcast

Natural colors and flavors play an unheralded role in the reception a consumer will give a product. Food and beverage brands have to come to grips with the realization that complex trends in the natural colors and flavors industry can make or break their product. In this SupplySide West edition of the Natural Products Insider (INS) podcast, Connor Lovejoy, assistant editor, INS, sits down with Suzy Badaracco, president of Culinary Tides Inc. to discuss: • Natural colors and flavors background. • Natural colors and flavors birth patterns. • Technical direction for natural colors and flavors. • Consumer research for color and flavor trends in food and beverage.