Natural personal care trends and NEXTY Awards innovations

n this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith are joined by Steven Jamieson, health and body care merchandiser at PCC Community Markets and guest judge for the 2025 Natural Products Expo NEXTY Awards. With 13 years of experience in the natural products industry, Steven shares what surprised him most from the judging process, including standout product trends, ingredient innovation and the fascinating dynamics of product evaluation alongside other industry experts. From his toothpaste TED Talk to inspiring conversations around ethical sourcing and storytelling, Steven flexes his foodie and beauty sides and reveals what makes a product resonate in the natural products space.  Our co-hosts lean into Steven’s expertise as they explore emerging beauty and personal care trends, including the rise of oral care products as the new gateway to cleaner, better-for-you options. Steven highlights the challenge of balancing quality with affordability in skin care, emphasizing the importance of efficacy backed by scientific claims. Tune in to discover how PCC Community Markets creates a unique, destination-worthy experience for shoppers and what’s shaping natural personal care and better-for-you products in 2025.