Nature is Not Climate 2.0

"If we're just addressing greenhouse gas emissions, it's like playing defense and expecting to win the game. You also have to play offense." Dr. Cheryl Baldwin, Vice President of Sustainability Consulting at Pure Strategies, argues that companies hesitate on nature because they expect the same multi-year climb carbon accounting was. She thinks that expectation is wrong, and that it's what keeps most companies stuck. In her experience, Pure Strategies has yet to work with a company that couldn't connect something already underway to nature. Cheryl has built nature and climate strategies for companies across food, retail, and consumer goods. She helped build Toyota Motor North America's biodiversity and land strategy, developed sustainability goals for TAZO, built a sustainable packaging strategy for Walmart, and authored The 10 Principles of Food Industry Sustainability. In this episode we cover: The most common buckets where nature work already exists: philanthropy and purpose, operations, products and sourcing, and climate Why the Global Biodiversity Framework is the nature equivalent of the Paris Agreement Translating nature targets into three business-actionable areas: protect, restore, sustainably manage Why a climate strategy isn't a complete strategy without a nature strategy alongside it Find Cheryl at purestrategies.com and on LinkedIn. The Nature Navigator report, Planet-Forward Strategies, and the Nature Action Forum for Business are all available on the Pure Strategies site. This podcast is brought to you by North Star Carbon & Impact, the carbon and sustainability management platform built by sustainability professionals, for sustainability professionals. North Star helps companies simplify GHG accounting, improve data quality, and stay audit ready across Scope 1, 2, and 3 emissions. Visit northstarcarbon.com to learn more or request a demo.