Navigate the probabilistic world of AI search – with Garrett Sussman

from SEO in 2026

Garrett Sussman shares that, even though there is great opportunity in being included in AI search results, results aren’t guaranteed.Garrett says: “Treat AI search as probabilistic, not predictable.Build content strategies rooted in deep audience understanding, because what shows up in search results depends on who's searching and how they search.”

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This episode is 17 minutes long.

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This episode was published on January 15, 2026.

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