Navigating a Leadership Role without Prior Marketing Experience

Esther Osatuyi landed her first job out of university: managing a marketing team at a digital agency. There was just one problem: she'd never worked in marketing before. Not as a junior team member. Not even as an intern.For two years, she managed marketers who knew more than her, set timelines she couldn't defend, and sat in client meetings hoping no one would ask her to explain the strategy. When her team told her something would work, she had to trust them because she didn't have the expertise to push back.Eventually, the company started losing clients. Revenue dropped. And Esther realised they didn't need a project manager. They needed a marketing leader. Someone who actually understood the field.In this conversation, Esther reveals what really happens when you take a leadership role without transferable skills and why leaving was the best decision she ever made.What you'll learn:1. How to tell the difference between a stretch role and a breaking point2. The one skill gap that makes managing impossible (even if you're great at management)3. Why leaving a role doesn't mean you failed4. The checklist for evaluating leadership opportunities you feel unqualified for