S E159: Navigating AI's Influence on Media and Marketing with Mark Herschberg

What does the future of media look like in the age of AI, and how can you stay ahead of the game in marketing and lead gen? Find out as we sit down with Mark Herschberg, the brilliant mind behind The Career Toolkit and the Brain Bump app, as well as a leader in both academia and the startup world. Mark shares his unique insights on the rapid pace of technological advancements and how it's transforming the way we approach our craft.Discover targeted content delivery strategies that put the user first, and how apps like Brain Bump are empowering users with more control over their experience. Mark emphasizes the importance of offering value through branding and providing relevant content, rather than relying on cold pitches and spam. We also discuss the rising popularity of podcasts for major brands and the increasing role of AI in media content creation.Don't miss our conversation on the challenges and opportunities AI presents for customizing content to specific needs and channels. Drawing from Mark's expertise in digital marketing and understanding user goals, we uncover common mistakes startups make and the crucial role of market research in ensuring success. Join us for this engaging discussion and keep up with the ever-evolving world of media and marketing.https://www.thecareertoolkitbook.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified! For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/ Leave a rating and review on your favorite platform Follow @yourbrandamplified on the socials Talk to my digital avatar  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.