Navigating alcohol free from within the booze world - with Noah Villeneuve

Noah Villeneuve chats to Brad Crompton about his exciting and, somewhat troublesome, journey through the alcohol industry. Noah is an experienced and highly sought-after alcohol-free expert, whose own relationship with alcohol has helped steer the No/Low category we know today. In this episode, Noah opens up about his early days as a musician and roles behind bars (the drinking kind) and how those experiences have led him to be known as a pioneer in the alcohol-free world. We learn about where the No/Low category is heading, the hurdles it has to overcome and what we can expect within the industry over the next few years. Listen to a lovely conversation with a lovely human, as we ask Noah the real questions about No/Low.