Navigating B2B E-Commerce with Brady DeLong

Have you been considering opening a B2B E-Commerce channel in your Food Business? Have you already joined a platform like Faire or Mable, and are still trying to figure it out?   In this episode, Sarah welcomes Brady DeLong back to the podcast. Brady is an 8-year Sales and Operations veteran of the CPG industry, spending the first chapter on the Food & Bev side, he’s now working in the Health, Beauty, and Wellness arena. He has grown brands through DTC, DSD, traditional distribution, food service, retail, and B2B e-commerce - a relatively new channel that he utilized to exponentially grow sales after experiencing constraints in traditional distribution channels.    He has since become an expert in the channel, and is sharing what every brand needs to know before going live on a B2B e-commerce platform.   Sarah and Brady discuss:  Exactly how B2B E-Commerce sites work, and the benefits of the channel Your must-haves before going live on a B2B E-Commerce platform How to approach promotions and communications through this channel Some best practices and unique strategies for maximizing your margins   You will walk away from this episode with everything you need to know to get started with B2B E-Commerce.    Connect with Brady: LinkedIn: Brady DeLong   Got a question or idea for the show? Email us at [email protected]   Stay Connected!  Instagram: @TheGoodFoodCFO Join us in The Good Food CFO Community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com