Navigating B2B Marketing in China: Insights from 21 Years in Business Mike Golden

Join us on The Goodman Podcast as we dive deep into the world of B2B marketing in China with Mike Golden, founder of Brandigo China. With over two decades of experience, Mike shares valuable insights and stories from his journey, including transforming failures into successes and navigating the unique challenges of the Chinese market. From crafting compelling campaigns for multinational clients to leveraging local channels like WeChat and Douyin (Chinese TikTok), discover the strategies driving business growth in China. Whether you're an entrepreneur, marketer, or simply curious about business in China, this episode offers valuable lessons and inspiration.