Navigating B2B ROI Challenges, AI Innovations, and Ethical Tech Debates: Alibaba, Exwayz, Bezos

In this episode of the AI in Marketing podcast, we delve into the pressing challenges B2B marketers face in proving ROI amidst economic pressures. With traditional attribution methods falling short, view-through attribution emerges as a vital solution, especially as privacy regulations tighten. We also explore the innovative strides of French startup Exwayz in 3D mapping technology, Alibaba's challenge to subscription models with its Qwen AI assistant, and EngineAI's advancements in humanoid robotics. The episode further examines AI's growing influence in music, raising questions about creativity and authenticity, and Jeff Bezos's new AI venture, Project Prometheus, focusing on engineering and manufacturing. Finally, we discuss Paul Kingsnorth's critique of technology's spiritual and ethical implications, urging a balance between technological progress and human values. Join Stan Berteloot as he navigates these stories at the intersection of storytelling, technology, and culture. Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today! 📚 Sources: https://martech.zone/b2b-view-through-attribution/ https://www.therobotreport.com/french-startup-exwayz-raises-e1m-develops-slam-software/ https://www.scmp.com/tech/big-tech/article/3333062/alibabas-qwen-app-challenges-ai-subscription-models-free-access https://www.humanoidsdaily.com/feed/engineai-teases-combat-ready-t800-humanoid-ahead-of-robot-boxing-event https://mashable.com/article/google-ai-overviews-think-black-ops-7-is-not-real https://www.nytimes.com/2025/11/17/technology/bezos-project-prometheus.html https://www.nytimes.com/2025/11/14/opinion/paul-kingsnorth-humanity-technology.html