Navigating Brand Evolution: Alignment vs. Rebranding
from Co-Branded Podcast Hosted by We are Co-Branded
In this conversation, Joshua McCowen and Zuza Hicks discuss the nuances of brand evolution, focusing on the concepts of brand alignment, rebranding, and the implications of significant changes in brand strategy. They emphasize the importance of understanding when to adjust a brand and the challenges that come with rebranding, using the recent Jaguar rebrand as a case study to illustrate the complexities involved in shifting brand identity and audience targeting. ----- Hosted By Zuza, Founder at Nicely Made, blends strategy and research to shape quietly rebellious brands with purpose—helping businesses stand out and leave their mark. Josh, Founder & Principal at Lofty Word, leads strategy, ideation, and creative execution for small to medium-sized businesses—empowering clients to build brands with confidence and clarity. Interested in collaborating and elevating your brand? Let’s Connect! https://www.loftyword.com https://www.nicelymade.studio
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