Navigating Canada's fertility industry episode artwork

EPISODE · Apr 6, 2026 · 29 MIN

Navigating Canada's fertility industry

from The Decibel · host The Globe and Mail

A growing number of Canadians are struggling with fertility, and the business helping people make babies is booming. The global fertility services market was valued at over $21-billion in 2021 and is projected to more than quadruple by 2031. As more hopeful parents turn toward services like in-vitro fertilization – or IVF – and surrogacy to conceive, Globe investigative journalist Kathryn Blaze Baum worries they may not know exactly what they’re signing up for. Today, Blaze Baum shares her first-hand story and reporting into the fertility industry in her new book, In Fertility: The Story of a Miracle and the Big Business Behind It. Kathryn will explain what it’s like to navigate assisted reproductive technology, its high costs financially and emotionally, and what she thinks needs to change about how Canada handles fertility. Questions? Comments? Ideas? Email us at [email protected] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A growing number of Canadians are struggling with fertility, and the business helping people make babies is booming. The global fertility services market was valued at over $21-billion in 2021 and is projected to more than quadruple by 2031. As more hopeful parents turn toward services like in-vitro fertilization – or IVF – and surrogacy to conceive, Globe investigative journalist Kathryn Blaze Baum worries they may not know exactly what they’re signing up for. Today, Blaze Baum shares her first-hand story and reporting into the fertility industry in her new book, In Fertility: The Story of a Miracle and the Big Business Behind It. Kathryn will explain what it’s like to navigate assisted reproductive technology, its high costs financially and emotionally, and what she thinks needs to change about how Canada handles fertility.

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Navigating Canada's fertility industry

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This episode is 29 minutes long.

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This episode was published on April 6, 2026.

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A growing number of Canadians are struggling with fertility, and the business helping people make babies is booming. The global fertility services market was valued at over $21-billion in 2021 and is projected to more than quadruple by 2031. As more...

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