Navigating Canada’s fertility industry

A growing number of Canadians are struggling with fertility, and the business helping people make babies is booming. The global fertility services market was valued at more than $21-billion in 2021 and is projected to more than quadruple by 2031. As more hopeful parents turn toward services like in-vitro fertilization – or IVF – and surrogacy to conceive, Globe investigative journalist Kathryn Blaze Baum worries they may not know exactly what they’re signing up for. Today, Baum shares her first-hand story and reporting into the fertility industry in her new book, In Fertility: The Story of a Miracle and the Big Business Behind It. Kathryn will explain what it’s like to navigate assisted reproductive technology, its high costs financially and emotionally, and what she thinks needs to change about how Canada handles fertility. This episode originally aired April 6, 2026. Questions? Comments? Ideas? Email us at [email protected] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.