Navigating Challenges on the Path to Purpose with PwC

Operating a successful purpose-led company comes with its share of challenges — even to the companies that excel at it. Driving meaningful impact, investing in a sustainable future, and fostering employee engagement all require strategic decision making and often significant internal transformations.So how are the best companies navigating these challenges? An unwavering commitment and a well-defined strategic approach set purpose-driven champions apart from their peers. At PwC, this is brought to light through “Positive Equation,” the company’s purpose strategy, as well as its values, which are ingrained in day-to-day operations.We invited Shannon Schuyler, Chief Purpose & Inclusion Officer at PwC, to return to Purpose 360 to speak about the nuances and challenges of maintaining a purpose-driven approach through the lens of her work, challenges, and progress at PwC.Listen for insights on:Using values as a driving force to support your organization’s purposeHow PwC reorganized internally to align with its purpose strategyEngaging employees through their personal purposeEarly predictions for 2024Resources + Links:Shannon Schuyler’s LinkedInShannon’s 2022 Purpose 360 EpisodePwC’s New EquationDigital Upskilling at PwC (00:00) - Welcome to Purpose 360 (00:13) - PwC's Shannon Schuyler (01:24) - Shannon's Role (03:45) - Shifting Purpose and Integrating It (06:12) - My Story, Your Story (09:33) - Shared Assets (10:20) - New Equation and Challenges (12:19) - Coaching (13:27) - Chief Culture Officer (14:04) - Values in Embedding Purpose (18:59) - Externally (23:03) - Longer Shutdowns (25:41) - 2023 Predictions (27:48) - 2024 Predictions (28:37) - Last Thoughts (30:00) - Wrap Up