Navigating CMO Challenges and AI in Marketing with Drew Neisser episode artwork

EPISODE · Jul 5, 2024 · 44 MIN

Navigating CMO Challenges and AI in Marketing with Drew Neisser

from Brandformance · host Pranav Piyush

Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew:Are humans or AI better at acquiring traffic through content?The top challenges CMOs are currently facing and strategies to overcome themHow to help your CEO understand the value of marketing

Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew: Are humans or AI better at acquiring traffic through content?The top challenges CMOs are currently facing and strategies to overcome themHow to help your CEO understand the value of marketing

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Navigating CMO Challenges and AI in Marketing with Drew Neisser

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O Experimento com Guta Tolmasquim e Gabriel Mineiro O Experimento Branding e Growth têm uma certa rivalidade histórica. Cada um tende a trabalhar de forma isolada no marketing, disputar espaço, importância e orçamento. Para acabar com essa "tensão", Guta Tolmasquim - Fundadora do Purple Metrics - e Gabriel Costa (Mineiro) - Fundador do Merlin e Growth Leaders Academy - ícones de Branding e Growth respectivamente, se uniram para lançar O Experimento, o podcast que pretende fazer as pazes entre as duas áreas!O programa te convida a desafiar suas verdades absolutas, mostrando que as marcas só tendem a ganhar resultados mais expressivos com "brandformance". #PorTuPyme Brandformance AR "Achatemos la curva de la negatividad". Somos creyentes de la frase «En tiempo de crisis, hay oportunidades». Por ello, traemos un espacio para que emprendedores, Pymes y empresas medianas puedan hacer networking en streaming y dar a conocer su proyecto de forma gratuita. Te invitamos a achatar la curva de la negatividad y a motivar a otros emprendedores como nosotros. Do Change Marketing Now Matthias Riedl Welcome to Do Change Marketing Now – the podcast for marketers, founders, and brand builders who are tired of the same old playbook. Hosted by Matthias Riedl, CEO of DCMN and pioneer of Brandformance Marketing, this show is your backstage pass to bold strategies and smart leadership insights that actually move the needle.Matthias has helped over 400 digital brands scale with a unique mix of performance and brand thinking. Whether you’re building awareness, expanding internationally, or trying to break through a saturated market. He’s been there, done that, and is ready to share what works now.Each monthly episode delivers punchy perspectives and honest takes on modern marketing – from cutting through the noise to making people actually care about your brand.What to Expect:Monthly Drops: One high-impact episode per month, perfect for your commute, coffee break, or strategy reset.Brandformance-First: Deep dives into combining brand and performance for sustainable growth.Expert Inte

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This episode is 44 minutes long.

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This episode was published on July 5, 2024.

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Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his...

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