Navigating Diversity: A Conversation with Bill Imada on Asian American Insights and Opportunities

The Kaleidoscope:  Healthcare in a Diverse America From Molecule to Market with Sheila Thorne, Episode 13In this episode of "The Kaleidoscope: Healthcare in a Diverse America From Molecule to Market," host Sheila Thorne is joined by Bill Imada, Chairman of IW Group and Chief Connectivity Officer. Bill Imada is recognized for his extensive experience in cultural marketing and public relations, focusing on the Asian American communities. IW Group is a prominent marketing and communications firm that specializes in reaching diverse audiences across the United States.Tune in to the episode to hear about: * The historical significance of May as Asian Native Pacific Islander American Heritage Month and the impact of Asian Americans in U.S. history. * The challenges and strategies of marketing to the diverse Asian American and Pacific Islander communities in the U.S., including insights on corporate America's approach to multicultural marketing. * Bill Imada's role as Chief Connectivity Officer, including his efforts to bridge gaps between communities and organizations for more effective engagement and communication. * The discussion on health disparities within Asian American communities, especially in light of the COVID-19 pandemic, which has exacerbated issues like anti-Asian sentiment and violence. * The importance of culturally relevant outreach and representation in media and marketing to connect authentically with Asian American communities.Learn more about Bill Imada:  * Connect with Bill on LinkedIn: https://www.linkedin.com/in/bill-imada-2b90544/ ***********************************About The Kaleidoscope: Healthcare in a Diverse America From Molecule to Market: Each episode of Sheila Thorne’s The Kaleidoscope podcast highlights leaders and patients of color to discuss culturally linguistically appropriate strategies and services. * Subscribe to The Kaleidoscope: Healthcare in a Diverse America From Molecule to Market on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-kaleidoscope-healthcare-in-a-diverse-america-from-molecule-to-market/id1715004411 * Subscribe to The Kaleidoscope: Healthcare in a Diverse America From Molecule to Market video series on YouTube: https://www.youtube.com/@SheilaThorneConnect with Sheila Thorne: * Website: https://sheilathorne.com * LinkedIn: https://www.linkedin.com/in/sheila-thorne-63b5a32 * Twitter: https://twitter.com/sthornemhmg * YouTube: https://www.youtube.com/@SheilaThorne