Navigating E-commerce in Cannabis and Alcohol

In this podcast episode, Sam Anderson and Shane Lohman welcome Eric Meth from Surfside to discuss the intricacies of omni-channel e-commerce, particularly in the regulated markets of cannabis and beverage alcohol. Eric shares insights on funnel marketing, consumer behavior, and the importance of retail media in today's advertising landscape. He emphasizes the need for brands to leverage data effectively to reach consumers and discusses how Surfside can help brands, especially new ones, navigate the complexities of marketing in a crowded space. In this conversation, Eric Meth from Surfside discusses the evolving landscape of e-commerce in the cannabis and beverage alcohol industries, highlighting innovative marketing strategies and the importance of data analytics for brand success. The discussion covers consumer behavior trends, particularly among younger generations, and how brands can leverage data to enhance their marketing efforts and drive sales. Eric emphasizes the need for brands to understand their consumer base and measure the effectiveness of their marketing strategies to achieve sustainable growth.