Navigating Fashionization and Deprescriptionization in Health and Wellness

Allie Egan, founder and CEO of Veracity, is rethinking what the future of consumer health looks like.In this episode, we dive into:Why Veracity pivoted from at-home hormone testing to building its hero product, Metabolism Ignite, and what that shift taught Allie about consumer adoption in healthHow she sees the “fashionization of supplements”, making wellness products not just about function, but also about identity, design, and cultural resonanceWhy Allie believes the future of health is “deprescriptionization”, helping people reduce long-term dependence on medicationThe evolving weight management landscape in the age of GLP-1s and where Veracity fits inHer advice for founders building brands at the intersection of science, trust, and consumer demandIf you’re curious about how consumer health is being reshaped by science, design, and shifting behaviors, this episode is for you.