Navigating IVF & Solo Motherhood: Insights from Anomie Atkins, NEST Coaching Club & Certified Coach

In this insightful episode of "The Brand Called You," host Ashutosh Garg interviews Anomie Atkins, founder of NEST Coaching Club and a certified coach from Perth, Australia. Anomie shares her deeply personal journey of becoming a solo mum by choice, navigating IVF after multiple miscarriages, and facing the unique emotional and social challenges that come with non-traditional family building.She discusses the transformative power of motherhood, her motivation to create NEST Coaching Club, and how her work supports women and LGBTQI+ individuals during their fertility journeys. Discover how community, coaching, and lived experience can provide much-needed support, combat common misconceptions, and help cultivate hope during uncertain times. Anomie also offers compassionate advice for coping with triggers, building resilience, and finding strength through grief and uncertainty.Whether you’re considering IVF, supporting someone on their journey, or want to learn more about inclusive family-building, this episode delivers invaluable wisdom for anyone seeking hope and strength in the face of fertility challenges.