Navigating Live Streaming and Post Pandemic Messaging with Sarah Evans

In This Episode…Navigating this post pandemic strategy for your client/business can be difficult. This episode we talk with Sarah Evans about live streaming, digital ads, community content, and how she’s an expert list maker. Enjoy!Show Notes●      [01:10] Are you a coffee or tea drinker?                   ●      [01:26] What are some of your favorite tea?            ●      [01:43] What have been some of your more memorable successes?                     ●      [03:30] What’s your feeling about the PR industry in this time of uncertianity?     ●      [05:30] What is the state of branding in 2020?●      [06:48] How has the strategy changed for branding since COVID-19?●      [07:44] What do you think are the biggest hurdles for digital PR strategies?●      [09:58] Have you seen that most companies have put their digital ads on hold?●      [10:34] Do you think it’s wise to reallocated away from paid ads?●      [11:23] How should PR pros advertise for the post pandemic●      [12:53] Could listening through ads help with your customers needs?●      [14:10] Do you think for the post pandemic messaging there should be phases?●      [15:11] Do you think live streaming is here to stay?●      [16:38] What is some advice for those wanting to get into live streaming for the first time?●      [18:21] Do you think podcasting can be another avenue for business to get their message out?●      [19:25] What is the digital PR landscape going to look like once the lockdown is over?●      [20:44] Are we seeing a rise in community focused content?●      [21:56] Are we finally seeing a tipping point in digital only collateral?●      [22:55] How would you brand yourself from a post pademic perspective?   ●      [24:14] Final thoughts People and Companies, We Mentioned in the Show●      Sarah Evans was our guest today. Episode Length: 25:16Thanks so much for tuning in. Join us again next week for another episode!Download Options●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●      If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.