Navigating Marketing Challenges

Terms like sales and marketing often get thrown around interchangeably but are also two departments that sometimes compete with each other for resources within a business. We think it's not only possible but vital for these teams to be on the same page. Today's guest, Don Schlesselman, knows that better than most. His expertise and leadership in both areas allow Angler's Port Marine to reap the benefits of a synergistic sales and marketing program, year after year, even with all the challenges that marketers face in today's world. Tune into this episode to find out why combining sales and marketing efforts can help reel in more business and convert customers. What you'll learn:  Don's background and his career journey to Angler's Port Marine An overview of Angler's Port Marine, from the services they offer to how they approach their business and customers What marketing pieces Don is using to generate new leads and the importance of the Missouri State Fair for Angler's Port Marine The benefits of companies combining sales and marketing efforts New features and technology a buyer might find on a boat today Changes Don has seen in consumer preferences and behavior in recent years Don's passion for sponsoring children in Africa and details on his own foundation, ZZ Pendana