Navigating marketing, myths and mistakes in the beauty industry with Fiona Tuck

In this episode of Skincare Social, we explore the complexities of marketing, myths and mistakes in the beauty industry with guest, Fiona Tuck.With over 30 years of industry experience, Fiona spills the tea on her incredible journey to date, navigating fearmongering and the importance of staying true to your brand values. We delve into the widespread spread of misinformation within the industry. Fiona and I are on the same page here: unravelling these misconceptions is key to empowering consumers to make informed decisions about their skincare routines and overall wellbeing.We cover insightful and controversial topics including:What's involved in getting a product TGA listedHow marketing has changed over the yearsWhy being 'woke' or 'fearmongering' is not the best marketing strategyWhat NOT to say when targeting the 'mature' demographicHow education gaps in the industry lead to the spread of misinformation and what we can do about itSHOW LINKS:Visit Fiona's websiteFollow Fiona on InstagramListen to Fiona's podcast, "The Irony of Beauty"An open and honest conversation about fearmongering and misinformation in the skincare world - with Candice Sangster, Sanctyouary Beauty (+ my advice on what to do instead)Take the free Cosmetics Compliance QuizLet's connect on Instagram - @skincarebusinessfoundations