Navigating Media, LinkedIn, and the HR Echo Chamber with Lars Schmidt

Nolan and Kelli sit down with Lars Schmidt, Redefining Work podcaster, author, world of work content creator, and founder of Amplify Talent. Lars shares his journey from leading talent at NPR to establishing his voice as a creator, to founding his own advisory firm. Lars, Kelli and Nolan discuss the motivations for becoming a content creator, challenges in building a brand and community, and why in the age of AI HR practitioners need to be more selfish.*Email us your questions or topics for Kelli & Nolan: [email protected] Heretics is a podcast from Turpentine.—Support HR Heretics Sponsors:Metaview is the AI assistant for interviewing. Metaview completely removes the need for recruiters and hiring managers to take notes during interviews—because their AI is designed to take world-class interview notes for you. Team builders at companies like Brex, Hellofresh, and Quora say Metaview has changed the game—see the magic for yourself: https://www.metaview.ai/hereticsDiscover Workvivo, Zoom’s employee experience platform, designed to delight your hybrid workforce. With dynamic and intuitive features people actually like using, Workvivo fosters a sense of belonging and boosts retention and productivity. Join Ryanair, Dollar General, and Virgin — head to https://bit.ly/hrhereticsworkvivo to book a demo (tell them Kelli and Nolan sent you).Attio is the next generation of CRM. It’s powerful, flexible, and easily configures to the unique way your startup runs, whatever your go-to-market motion. The next era deserves a better CRM. Join ElevenLabs, Replicate, Modal, and more at https://bit.ly/AttioHRHeretics—KEEP UP WITH LARS, NOLAN, + KELLI ON LINKEDINLars: https://www.linkedin.com/in/larsschmidt/Nolan: https://www.linkedin.com/in/nolan-church/Kelli: https://www.linkedin.com/in/kellidragovich/—TIMESTAMPS:(00:00) Intro(00:26) Lars’ journey into content creation(03:05) Transitioning to solo ventures(05:25) Building an Empire: Writing, speaking, and more(11:31) Importance of creating content for personal expression(14:30) Sponsor: Metaview and Workvivo(17:22) LinkedIn podcast partnership(19:00) Downsides on being online(22:23) Future of media and AI(26:30) Handling content for HR community(29:09) Sponsor: Attio(30:06) Challenges and responsibilities in HR(32:29) Importance of diverse opinions(38:39) Navigating polarizing ideas in HR(40:15) Amplify community and modern HR(48:39 ) Traits of successful CPOs(51:48) Generational shift in HR leadership(54:34) Wrap This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hrheretics.substack.com