Navigating Multicultural Marketing with Hernan Tagliani

In this episode of the Small Business Breakthrough Series, Jason interviews Hernan Tagliani, president of a multicultural marketing agency and bestselling author. Hernan discusses his 33-year career in advertising, the inspiration behind starting his agency, and the keys to his 18-year success. He emphasizes the importance of building long-term client relationships and understanding multicultural consumers, particularly millennials and Gen Z. Hernan also highlights the impact of AI on marketing and shares insights from his recent projects and future trends in the industry. The episode wraps up with a lightning round, offering a glimpse into Hernan's personal preferences and life lessons. 00:00 Introduction to the Small Business Breakthrough Series 00:24 Meet Hernan Tagliani: Multicultural Marketing Expert 00:44 The Journey of Building a Multicultural Agency 03:57 Keys to Long-Term Business Success 06:01 The Importance of Customer Experience 10:05 Future Trends in Multicultural Marketing and AI 16:05 Lightning Round: Get to Know Hernan 17:48 Conclusion and Contact Information