Navigating Net Zero: Peter Freed on Clean Energy Strategy & Principled Pragmatism

In this episode of Navigating Net Zero, Alexia Kelly welcomes Peter Freed, a seasoned clean energy strategist with over two decades shaping the future of corporate clean energy and climate strategy. Peter, who has led energy strategy at Meta and now advises companies through Near Horizon Group, shares his journey from early work at Terra Pass to advancing corporate renewable energy initiatives. The discussion delves into the evolution of clean energy strategies, from initial carbon offsets to current greenhouse gas accounting practices.Peter highlights the importance of practical sustainability measures and the role of voluntary targets in driving corporate action. The conversation also covers the economic shifts in renewable energy procurement, noting a transition from a buyer’s to a seller’s market, and addresses the complexities of international markets, particularly in developing countries. They explore the significance of precise greenhouse gas accounting and the potential of AI to revolutionize grid management and materials science for clean energy. Carbon capture and storage (CCS) are identified as crucial for managing fossil fuel emissions amidst the clean energy transition.The episode concludes with reflections on maintaining corporate commitment to sustainability amidst evolving market and policy landscapes. Overall, this episode provides a comprehensive look at the challenges and opportunities in achieving net zero, offering valuable insights for professionals navigating the complexities of corporate sustainability and clean energy innovation.