Navigating Podcast Discovery: Lindsay Graham Talks The Future of Podcast Search and Dynamic Content Insertion

Podcast discovery remains a daunting task: With no single platform owning podcasting, finding new shows can be a hassle. Today's episode is packed with insights that can help you navigate these challenges.In this episode, Mathew Passy talks to Lindsay Graham on "Overcoming Discoverability Hurdles in Podcasting." Lindsay Graham is a renowned podcast creator, producer, and host, known for popular shows like "American Scandal," "American History Tellers," and "American Criminal." He is also the founder of Thrumm, a production music library aimed at aiding narrative podcasters.Main topics covered in the episode: Lindsay discusses the ongoing challenges of discoverability and recommendation algorithms in the fragmented podcasting ecosystem. He also shares his insights on high-end podcasting gear, desired technological advancements like dynamic content insertion, and his personal listening habits and professional insights.Why this episode is important: If you're a podcaster grappling with discoverability issues, Lindsay's experiences and recommendations are valuable. Gain firsthand insights from someone who has successfully maneuvered through these challenges and continues to push for industry advancements. In this episode, we cover:Discovery and Recommendation Algorithms: Why podcast discoverability remains challenging in a fragmented ecosystem without a single ownership platform.Platform Fragmentation Example: Lindsay's "American Criminal" podcast sees a 95% audience split on Spotify vs. Apple Podcasts, emphasizing the importance of tailored promotion.Need for Industry Maturation: The necessity for better search and recommendation systems to help listeners find new shows.Podcasting Gear: The high-end audio equipment Lindsay uses, like the Neumann U 87 AI microphone and Rupert Neve Designs Shelford channel.Desired Technological Advancements: Improvements in dynamic ad and content insertion by hosting platforms like Art 19 and Megaphone.Personal Background and Listening Habits: Lindsay's journey from composing music for TV and film to podcasting and his current listening habits for professional insight.Links and resources mentioned in this episode:Thrum Music Library - thrumm.audioListen to some of Lindsay Graham's Popular Shows:American ScandalAmerican History TellersAmerican Elections: Wicked GameBusiness moversHistory DailyAmerican CriminalRecommended hardware: Neumann U 87 AI Microphone -Hosting Platforms mentioned: Art 19Follow Lindsay Graham on social media:LinkedinTwitter Threads Don't miss out on this episode that could be the game-changer for your podcast growth strategy! Don’t forget to subscribe, connect with us on social media, and leave a review on your favorite podcast platform.**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from Amazon.com. We also participate in affiliate programs with many of the software services mentioned on our website. If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**For additional resources and insights visit podcastingtech.com or follow us on social media:Instagram: @mathewpassy LinkedIn - /mathewpassyThreads: @mathewpassyTwitter/X: @mathewpassyFacebook - /podcastingtech, /mathewpassyPODCASTING TECH IS POWERED BY:Captivate - Easy, professional podcast hosting to create, grow and make money from your podcastsPodpage - Build a beautiful podcast website in 5 minutesRiverside.fm - Record Podcasts And Videos From AnywhereCastmagic - 10x Audio Content With AI Podgagement - Engage your audience and grow your podcast!EQUIPMENT IN USE:Rodecaster Pro 1st Gen (No longer available). Consider the Rodecaster Duo or Rodecaster Pro II EV RE20 with 309a Shockmount Rode PSA1+iPhone continuity camera but previously the Logitech Brio 4k DCMEKA In-Ear MonitorsBusyBox Smart Sign