Navigating Sales, Leadership, & B2B Relationships in a Post-Covid World With George Koehnke - Ep. 142

Join industry leaders at The Chemical Summit on September 29-30, 2026 in Houston, Texas.  Visit thechemicalsummit.comFrom embracing change in one's career to the impact of COVID on buyer-seller relationships, the B2B sales landscape is facing a new set of challenges and opportunities.   George Koehnke, President of Ascend Commercial Solutions joins host Victoria Meyer to explore the evolving dynamics of business relationships, including the shift towards customer-centricity and the value of coaching in sales leadership.As the chemical industry continuously adapts to market dynamics, Victoria and George discuss the importance of customer centricity in B2B relationships as well as the need to align company scorecards with customer scorecards and build joint business plans for mutual success.Killer Quote: "Success in sales and leadership development lies in coaching mentality, motivation, and bringing customer-centricity to the forefront." - George KoehnkeJoin us to learn more about the following this week:The importance of systems and measurement in effective sellingWhy companies need to rethink sales in a post-pandemic worldBridging the gap between transactional sales to business developmentDeveloping deep relationships, engaging customers, and understanding their business strategies to create true customer centricityCritical focus areas for success in 2024Whether you're navigating B2B chemical sales, seeking career advice, or looking for strategies to thrive in evolving markets, this episode provides essential insights from a seasoned industry expert. Tune in to The Chemical Show with George Koehnke for valuable lessons on driving success through customer-centric strategies and adaptable leadership in today's ever-changing business landscape.***Don’t miss an episode: Subscribe to The Chemical Show on your favorite podcast player. ***Like what you hear? Leave a rating and review.***Want more insights? Sign up for our email list at www.thechemicalshow.com. Wondering how we produce our podcast?We use CastMagic.io to create ShowNotes, Newsletters, Social Media posts and more. Check it out here: https://get.castmagic.io/ean5etivmzi1We use Descript to edit and transcribe each podcast episode. Follow this link to learn more: https://www.descript.com/?lmref=DdZ2MA