Navigating Tariffs, China, and E-Commerce Supply Chain Pivots with Wylie Robinson of Rumpl

In this episode of The Après Business Podcast, host Becca Babicz sits down with Wylie Robinson, co-founder and former CEO of Rumpl, to explore how his outdoor blanket company is weathering major tariff shifts and rethinking its China-based supply chain. Learn how Wylie and his team are navigating sourcing challenges, global logistics, and unpredictable regulations while maintaining brand integrity. If you're an e-commerce entrepreneur or product-based founder looking to future-proof your operations, this candid conversation is a must-listen.Quoteables:“We’re planning the business like the inventory we have now is the only inventory we’ll have this year.” – Wylie Robinson“You can’t wait for the rules to change—you have to build the plan with the rules you’ve got today.” – Wylie RobinsonWhat You’ll Learn:How to restructure your supply chain in response to geopolitical disruptions like U.S.-China tariffs.The differences between country of origin vs. country of transformation in product manufacturing.Why dual sourcing and long-term supplier relationships are essential in physical product businesses.How to make tough decisions about channel prioritization when inventory is limited.Key Takeaways from This Episode:Plan for the present: Make decisions based on current facts, not what might happen.Supplier loyalty matters: Long-term partners can make or break your ability to pivot quickly.Inventory flexibility = survival: Understanding where to push or pause inventory is key in uncertain times.You don’t need all the answers: Even a seasoned founder is still learning on the fly—and that’s okay.People and Resources Mentioned in This Episode:Rumpl: https://www.rumpl.comClimate Neutral Certification: https://www.climateneutral.orgTrans-Sierra Norte MTB Race: https://www.transsierranorte.comConnect with Becca:Après Business Podcast EmailFall Line Digital WebsiteFall Line Digital InstagramLove the episode? Subscribe & leave a review to help other business owners find the show!