Navigating Technology and Transformation: Insights from Prolifics' Kirsten Craft

In this episode of The Channel CRO podcast, host Kathleen Martin interviews Kirsten Craft, the Chief Revenue Officer for North America at Prolifics, a technology solutions provider. Kirsten discusses her journey at Prolifics since 2013, initially as Vice President of Business Development and later as a member of the North American Board in 2020. She emphasizes fostering growth and innovation, particularly through collaborations with strategic alliances. Kirsten reflects on her past roles, including her impactful tenure at SIS as Executive Vice President, and emphasizes the significance of marrying IT solutions with business needs. Throughout the interview, she shares insights into her role as CRO, the evolving nature of technology, and the importance of strategic alliances. Kirsten also touches on the significance of cultural integration, innovation, and customer engagement in driving business growth and transformation.