Navigating the AI Wave in Event Technology

In this episode of The Marketing AI SparkCast, Aby Varma, host, and founder of Spark Novus, discusses how AI is transforming the event planning industry. Joined by Michael Sorensen, Director of Product Management at Cvent, the conversation delves into how AI enhances both attendee experiences and event planner efficiencies in managing large-scale events.

Topics Covered:

• AI in Event Tech: How AI personalizes experiences for both attendees and planners.

• Planner Efficiencies: AI helps streamline content generation and complex reporting for event planners.

• AI's Role in Event Personalization: Ways AI curates content, improves navigation, and helps attendees maximize event value.

• AI-Driven Networking: How AI tools could enhance attendee networking by analyzing personal data.

• Challenges in AI Adoption: Barriers to adopting AI in event tech, such as ensuring security and ethical use of personal data.

• Future of Virtual Events: How AI will help virtual events deliver personalized and engaging experiences over time.

Guest Bio 

Michael Sorensen is the Director of Product Management at Cvent, a leading cloud-based event management platform. With over 20 years in the event tech industry, he has worked in various roles, from technical sales to product management, shaping the future of AI in events. Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaeljsorensen/.

Aby Varma is the founder of Spark Novus, which specializes in driving marketing transformation through AI adoption and AI-infused marketing services. As an experienced marketing executive, Aby helps businesses transform their marketing with AI-driven strategies. Connect with Aby on LinkedIn:

https://www.linkedin.com/in/abyvarma.