Navigating the Beverage Industry with Chris Slanga

In this episode, Chris Slanga shares his journey in the beverage industry, discussing his experiences from starting as a musician to becoming the Vice President of Revenue at Red Boot Beverage. The conversation delves into the complexities of co-packing, the importance of grit and marketing in building a successful beverage brand, and the significance of relationships within the industry. Chris emphasizes the need for proper funding, strategic planning, and the reality of navigating the beverage market. The episode concludes with insights on measuring success and the value of community in the beverage world.