EPISODE · Aug 20, 2023 · 26 MIN
Navigating the Challenges of a Marketing Department of One
from C-Suite Sales & Marketing Perspectives
In this interview, we dive into the challenges and strategies of being a one-person marketing department. Our guest, Ken Lempit from the Austin Lawrence group, shares his wealth of knowledge from serving over 100 B2B SaaS clients.Ken emphasizes the importance of setting expectations, negotiating resources with the CEO, and benchmarking budget allocations. He also highlights the value of thought leadership and credible content in reaching the 97% of potential customers who are not actively searching for a solution."All of us are going after the 3%, and you're only going to get your share. The place where you're going to get more than your fair share is up in the funnel a little further, and that's the domain of thought leadership." - Ken LempitFollow Ken Lempit on LinkedInFollow host Steve MacDonald on LinkedIn
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What this episode covers
Ken Lempit from the Austin Lawrence group, a demand generation agency having served over 100 B2B SaaS clients, joins Steve MacDonald on the B2B Marketing Perspectives podcast to discuss the challenges and strategies for marketing departments of one. Ken emphasizes the importance of setting expectations, negotiating resources with the CEO, and benchmarking budget allocations. He also highlights the value of thought leadership and credible content in reaching the 97% of potential customers who are not actively searching for a solution.
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Navigating the Challenges of a Marketing Department of One
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