Navigating the Changing Landscape of Book Marketing

In Episode 9, host ⁠Kevin Tumlinson⁠ is joined by Author Nation Programming Committee Chair Chelle Honiker and Lulu.com's VP of Marketing Matt Briel to discuss the evolving landscape of book marketing. They explore how direct sales, user-generated content on platforms like TikTok, and AI can build trust and enhance authenticity in marketing strategies. Tune in as they highlight the crucial role of genuine engagement and relationship building in effectively reaching and connecting with your audience.Join us live in November at www.authornation.live or suggest a topic or host at www.authornation.live/deepdive.