Navigating the Changing Tides of Social Media: Insights with Sherrilynne Starkie

In this episode of the Expert In You Podcast, host Ann Carden welcomes guest Sherrilynne Starkie, a seasoned professional in the digital marketing and PR industry. With almost three decades of experience, Sherrilynne shares her inspiring backstory of turning her life around as a young single mother and breaking into the field during a recession. The episode concludes with Sherrilynne promoting her podcast, "Women over 50," where she addresses issues of ageism in the communications profession and interviews self-employed women who have taken control of their careers and wealth. Overall, Ann and Sherrilynne provide valuable insights and advice for navigating the digital marketing landscape and harnessing its potential for business growth. Key Moments: 03:56 Seeking career change, found perfect fit in PR. 07:05 Wide-ranging career: various clients and sectors, now independent. 09:28 Gender dynamics impact communication professionals' careers. 15:33 Early days, content changes everything, be cautious. 16:26 Allocate budget wisely on Twitter due to volatility. 20:35 Drastic change in platform control, uncertain future. 24:42 Consider integrating TikTok for successful marketing. 27:37 Own content, build expertise, fuel social media. About the Guest: Sherrilynne Starkie had a challenging start to her adult life. At the age of 20, she found herself in a marriage that didn't work out, and by the time she was 23, she was a single mother of two young children. Struggling to make ends meet, Sherrilynne resided in a small apartment above a bar in downtown Ottawa. Despite the difficult circumstances, she persevered and worked part-time in retail, trying her best to provide for her family. Sherrilynne experienced firsthand the hardships and obstacles life can throw at an individual, which shaped her resilience and determination. How to connect with Sherrilynne Starkie: Website : https://sherrilynnestarkie.com/ LinkedIn - https://www.linkedin.com/in/sherrilynne/ Twitter : https://twitter.com/sherrilynne Facebook - https://www.facebook.com/SherrilynnePR/ About the Host - Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. How to Connect with Ann Carden: Website: https://anncardencoaching.com Linkedin: http://www.linkedin.com/in/business-consultant-coach Youtube: https://www.youtube.com/anncarden Facebook: https://www.facebook.com/Ann-Carden-A-Carden-Inc-110882230558068/ Grab Ann's free Masterclass at www.expertinyou.us (0:00) Introduction and Guest Introduction: Cheryl Ann Starke (4:49) Cheryl's journey and career in PR and digital marketing (8:37) Discussion on ageism and wealth-building opportunities for women (14:19) The future of social media platforms and their impact on business (22:00) Introduction of Threads, a new social media platform from Meta (26:23) TikTok's potential and growth among the over forties demographic (29:58) Special invitation to a free training at expertinu.us (30:10) Strategies to scale your business and multiply earnings (30:40) Closing remarks and invitation to the next episode