Navigating the Evolving Landscape of Podcast Advertising with Gretchen Smith from Ad Results Media

from Business of Sound · host Glassbox Media

In the second episode of Business of Sound, presented by Glassbox Media, Chief Strategy Officer Chris Whitman sits down with Gretchen Smith, VP of Media at Ad Results Media, to discuss the ins and outs of the podcast advertising business. They cover topics such as how to match brands with the right podcasts and audiences, notable trends in the industry, the role of data and analytics, and the future of programmatic advertising as it relates to the podcast business. Tune in for actionable advice and insights on how to make your podcast campaigns more successful. Remember to leave a five-star rating and subscribe to the show! Follow Glassbox Media on Instagram and LinkedIn. Follow Gretchen on LinkedIn.

Episode metadata supplied by the publisher feed · Published Mar 30, 2023

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Navigating the Evolving Landscape of Podcast Advertising with Gretchen Smith from Ad Results Media

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