Navigating the Maze of eCommerce Metrics - Michael Kaminsky

Michael Kaminsky is the co-founder of a next-generation marketing mix modeling startup, Recast. He's a statistician, entrepreneur, and marketing science researcher who loves helping companies avoid wasted marketing spend through advanced analytics. In this episode, you will learn The most common mistakes ecommerce operators make when measuring their marketing effectiveness Key pitfalls in marketing measurement that often lead to wasteful spending and how can businesses effectively recognize and avoid these traps What are the top recommendations for ecommerce operators to overcome the challenges in accurately measuring their marketing ROI How emerging technologies like AI and machine learning are transforming the landscape of marketing measurement in the ecommerce sector Future trends in ecommerce marketing measurement that businesses should prepare for For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen   Facebook: https://www.facebook.com/arlen.robinson.7   Instagram: https://www.instagram.com/arlenyohance/   LinkedIn: https://www.linkedin.com/in/arlenrobinson/   Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.