Navigating the Path to Effective Sustainability Strategies: Insights from a Sustainability Practitioner with Eyad Abotteen| S.1 E. 88

In this episode we meet  Eyad Abotteen, a sustainability practitioner and former chemical engineer. Eyad shares his transition from the oil and gas industry in Saudi Arabia to sustainability consulting with one of the big four and provides valuable insights into developing effective sustainability strategies. He emphasizes the importance of understanding industry-specific challenges and opportunities, conducting materiality assessments, and setting measurable targets.Eyad also discusses the role of regulations, investor focus, and the realization of positive value in driving companies towards more comprehensive sustainability practices. Don't miss this episode filled with practical advice and real-world examples of sustainability in action.